Thursday, March 29, 2018

Book Review


Here is a lovely review of A Secret History of Brands! Go follow the link to read the whole review, but here is a little preview:

"I’d never read anything by this author before, but his style is engaging and he pitches this volume at the right level for the subject: he includes the adequate amount of historical information about each one of the brands and characters (inventors, creators, public figures…) to make sure that the readers understand the context of each brand and its products, and then focuses on the more intriguing and less publicized aspects of their evolution. Some of them might be more familiar than others (I suspect a lot of readers will know about Coca-Cola and its early cocaine content), but even then, MacNabb manages to unearth elements of the story that are bizarre and less well-known (so Coca-Cola still contains extracts of coca leaves [no actual cocaine though, don’t worry!] supplied by the only lab in the US with a permit to import coca leaves)."



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